Turn Samples Into Social Buzz
How to Encourage User-Generated Content from Sampling Campaigns In an era dominated by digital conversations and peer recommendations, user-generated content (UGC) has become one of the most powerful tools in a marketer’s arsenal. When executed effectively, product sampling campaigns can be a strategic lever for generating authentic UGC
Read More
Sampling Success: Brand Lessons
The Dos and Don’ts of Product Sampling: Lessons from Leading Brands Introduction Product sampling has evolved far beyond handing out free items on the street. For modern brands—especially in the fast-moving consumer goods (FMCG) sector—sampling is a strategic tool to drive engagement, encourage trial, and ultimately build loyalty.
Read More
Sampling Works for Small Brands
Why Small and Emerging Brands Should Invest in Sampling Introduction For small and emerging brands, breaking through the noise in today’s saturated consumer market is no easy feat. With limited budgets and brand recognition, these companies face uphill battles in establishing trust, fostering engagement, and converting interest into
Read More
The Future of Product Sampling
The Future of Product Sampling: How AI is Transforming the Market In today’s fast-paced FMCG industry, staying ahead of consumer preferences is more important than ever. Product sampling, a tried-and-true method for introducing new products to consumers, is undergoing a radical transformation thanks to artificial intelligence (AI). From
Read More