New Year, New Opportunities
How Product Sampling Sets the Stage for 2025 Success As we step into 2025, the beginning of a new year brings fresh opportunities for brands to connect with their audiences in meaningful ways. One of the most impact-full strategies to kick-start the year is product sampling. By putting
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The Future of Product Sampling
The Future of Product Sampling: How AI is Transforming the Market In today’s fast-paced FMCG industry, staying ahead of consumer preferences is more important than ever. Product sampling, a tried-and-true method for introducing new products to consumers, is undergoing a radical transformation thanks to artificial intelligence (AI). From
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