Sampling Success: Brand Lessons
The Dos and Don’ts of Product Sampling: Lessons from Leading Brands Introduction Product sampling has evolved far beyond handing out free items on the street. For modern brands—especially in the fast-moving consumer goods (FMCG) sector—sampling is a strategic tool to drive engagement, encourage trial, and ultimately build loyalty.
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The Psychology Behind Free Samples
The Psychology Behind Free Samples: How They Influence Purchase Decisions Introduction Free samples have long been a powerful marketing tool, and for good reason. Offering consumers a risk-free opportunity to try a product taps into various psychological principles that drive purchasing behavior. Understanding the psychology behind free samples
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