From Aisles to Algorithms
The Evolution of Product Sampling: From In-Store to AI-Powered Solutions Introduction Product sampling has long been a pillar of FMCG marketing. From handing out samples in grocery aisles to mailing trial-size products to potential customers, the core idea remains: let consumers try before they buy. However, like all
Read More
Smarter Sampling, Greener Future
How AI Reduces Waste in Product Sampling and Boosts Sustainability In today’s rapidly evolving consumer landscape, sustainability is no longer a buzzword — it’s a mandate. Brands across the FMCG (Fast-Moving Consumer Goods) sector are under increasing pressure to reduce environmental impact while maintaining effectiveness in their marketing
Read More
New Year, New Opportunities
How Product Sampling Sets the Stage for 2025 Success As we step into 2025, the beginning of a new year brings fresh opportunities for brands to connect with their audiences in meaningful ways. One of the most impact-full strategies to kick-start the year is product sampling. By putting
Read More