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Category: AI in Marketing

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  • AI in Marketing
  • 7 July 2025
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  • 32 Views

Winning with AI Marketing

Marketing in the Age of AI: How to Stay Ahead of the Competition Introduction We’ve entered a transformative era where artificial intelligence (AI) is no longer just a futuristic concept—it’s a fundamental part of modern marketing. For brands, especially those operating in fast-moving industries like FMCG and DTC,

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  • 2 July 2025
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  • 48 Views

DTC’s Secret Weapon: Sampling

Why DTC Brands Are Betting Big on Product Sampling Introduction Direct-to-consumer (DTC) brands have rewritten the rules of retail by bypassing traditional distribution channels and building direct relationships with their customers. In a crowded online marketplace, standing out requires more than clever ads and sleek websites—it requires trust,

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  • 20 May 2025
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  • 147 Views

Sampling Works for Small Brands

Why Small and Emerging Brands Should Invest in Sampling Introduction For small and emerging brands, breaking through the noise in today’s saturated consumer market is no easy feat. With limited budgets and brand recognition, these companies face uphill battles in establishing trust, fostering engagement, and converting interest into

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  • 21 April 2025
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  • 166 Views

Ethical AI: What Brands Must Know

The Ethics of AI in Consumer Research: What Brands Need to Know Introduction As artificial intelligence (AI) becomes increasingly embedded in consumer research, ethical considerations are moving to the forefront. Brands are leveraging AI to uncover insights, predict behaviors, and tailor experiences more precisely than ever. However, with

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  • 11 April 2025
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  • 167 Views

Why Personalized FMCG Marketing Wins

Personalized Marketing in FMCG: Why One-Size-Fits-All No Longer Works Introduction In an era where consumers are overwhelmed with choices and information, generic marketing strategies are losing their effectiveness. The FMCG (Fast-Moving Consumer Goods) industry, historically reliant on mass marketing, is undergoing a transformation—personalized marketing is taking center stage.

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  • 7 April 2025
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  • 202 Views

AI Insights for Smarter Decisions

How AI-Driven Insights Help Brands Make Smarter Decisions Introduction In today’s data-rich environment, brands are under constant pressure to make smarter, faster, and more informed decisions. Leveraging AI-driven insights allows brands to gain a competitive edge by transforming raw data into actionable strategies. From understanding consumer preferences to

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  • 11 March 2025
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  • 156 Views

What’s Next for AI in Marketing

What’s Next for AI in Marketing: Trends to Watch Introduction Artificial Intelligence (AI) is transforming marketing at an unprecedented pace. From automation to predictive analytics, AI enables brands to connect with consumers in smarter, more efficient ways. As technology evolves, new AI-driven marketing trends are emerging that will

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  • 7 March 2025
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  • 160 Views

Using AI to Understand the Voice of the Customer

Using AI to Understand the Voice of the Customer Introduction In today’s competitive market, understanding the voice of the customer (VoC) is crucial for businesses aiming to enhance customer satisfaction, build brand loyalty, and drive sales. Artificial Intelligence (AI) is revolutionizing the way brands collect, analyze, and act

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  • 22 February 2025
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  • 154 Views

Bridging Brands and Customers Through AI

Samplify’s Vision: Bridging Brands and Customers Through AI Introduction In today’s fast-paced consumer market, brands are constantly searching for innovative ways to connect with customers. Traditional product sampling methods are often inefficient, leading to wasted resources and missed opportunities. Samplify is revolutionizing the way brands interact with their

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  • 18 February 2025
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  • 243 Views

Why AI is the Ultimate Game-Changer for FMCG Marketing

Why AI is the Ultimate Game-Changer for FMCG Marketing Fast-Moving Consumer Goods (FMCG) brands are in an ever-evolving race to capture consumer attention and drive loyalty. In a competitive landscape where buying decisions happen in seconds, artificial intelligence (AI) has emerged as the ultimate game-changer. AI is revolutionizing

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