Why Personalized FMCG Marketing Wins
Personalized Marketing in FMCG: Why One-Size-Fits-All No Longer Works Introduction In an era where consumers are overwhelmed with choices and information, generic marketing strategies are losing their effectiveness. The FMCG (Fast-Moving Consumer Goods) industry, historically reliant on mass marketing, is undergoing a transformation—personalized marketing is taking center stage.
Read More