Ethical AI: What Brands Must Know
The Ethics of AI in Consumer Research: What Brands Need to Know Introduction As artificial intelligence (AI) becomes increasingly embedded in consumer research, ethical considerations are moving to the forefront. Brands are leveraging AI to uncover insights, predict behaviors, and tailor experiences more precisely than ever. However, with
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Consumer Data Privacy in Sampling
What Brands Need to Know About Consumer Data Privacy in Sampling Introduction In an era where data privacy is becoming increasingly important, brands conducting product sampling campaigns must prioritize protecting consumer information. As consumers grow more aware of how their data is collected and used, adhering to data
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